Digipack original photos

Magazine Advert Analysis 3

My third magazine analysis is of a personal favourite Poster promoting and album called Given to the wind by The Maccabees. This poster has a very simplistic approach for advertising. The bandname is presented in a very abstract format splitting "Maccabees" up in to the mould of a square. "The" is in very small print withing the M of the "Maccabees." Unlike the other Advert Analysis's this one has no image of the band but the image is of a graze field set alight. There is also a structure placed in the centre which almost represents a be-hive. It also visually links to the work by Andy Goldsworthy exploring structures created from the natural surroundings. Below the structure is the Album name and the release date. This is then followed by an Album review from NME. the NME crtique review complitely dominates the bottom of the page as there is nothing to follow after.

Magazine Advert Analysis 2

My second advert Analysis is of Florence and the Machines Tour promotion poster. Although it doesn't focus on Album covers, I felt it was effective to evaluate the common links and differences between the two types of posters.The font used for “Florence + the machine” is the same font used in all of Florence and the machines album covers and posters, this shows a common trend to the target audience in which they are then likely to make links. The Cosmic Love tour is placed directly under in a different font showing the connection yet it stands out on its own. The text colour is white and maintains throughout. I feel this works well as it does not draw attention away from the main image. The main image shows Florence placed on a prop of the moon which is encouraged in the video of Cosmic love. It is very powerful in showing mystery and would link well visually to a cosmic world. The tour dates are shown below the image and contact numbers also are placed directly under making it only visible to see when close-up. This differs to an Album cover as the placement of dour dates and locations would normally be visual space or show respected critique reviews.

Magazine Advert Analysis 1

This is the advert for the Kings of Leon album 'Only by the Night'. When seeing this poster I instantly noticed that the same image was used on the Album cover. This allows the audience to find a common link between the two. The same font is used throughout the poster showing consistency and I find this very simplistic yet visually appealing as the image maintains the viewers’ attention. The album name is placed under the image but supports its colours, suggesting the connection between the two. The image itself contains an illusion value combining sections of each band member’s face alongside what appears to be an owl. Owls are commonly known for being in there prime at night, both awake and aware. This links the title of the album to the imagery. Although the release date is placed at the bottom of the page its vibrant red colour will appear from afar to the audience.

Strobe Lighting

After receiving feedback on our rough cut, me and Jake decided that there was no place for the strobe lighting. Although the footage was very successful it had no place in our video. Our target audience agreed. The video below shows the outcome of some of the footage that will not be used in our final music video, but still plays a part in the process of trial and error.

Lighting Plans-Jake

The place we shall use to hire our lighting: http://www.iasoundandlight.co.uk/hire.htm
They are close, reasonable and also do a massive variety of different lights.

We are planning many different ways of using the lighting. Here is a diagram we mapped up before hand:

Initially we will be using silhouettes meaning the lighting would be behind the band. This may prove harder than initially thought.

We are also planning to do flashing lights from different angles.

We will also use a smoke machine.

We have asked to hire :

3x halogen flood lights - Ordered 1 more than we plan to use just in case we have an issue with one.

1x fog machine

1x strobe light

Colour Adjustment

When reflecting on the outcome of the rough cut, something that caught my attention was the clarity of footage. I wanted to create a "cinema" type affect as I believed it would add poise and power to our video. In order to attempt to edit the video producing the crisp clear footage, I had a lot to learn. The tutorial above shows the first part of the process in which I had to learn to use Premier Pro. By looking at these tutorials I was more able to use the program In which I had never used before.




The second part of the process was adjusting the colour of the different connecting clips so there was a colour balance between them. The three way colour corrector on Premier Pro allowed me to do this.

 

The third part of editing the colour was lowering the saturation to support the "rock" genre. The image captures below evidence the difference.

After adjusting the colour I then was able to add the "Cinematic" affect. For the black and white footage I used "Cinematic 1" and layered it twice. From our previous feedback the use of sepia footage was proposed, so by doubling the affect, this adjusted the footage colour ever so slightly in between black and white and sepia. As the screen capture below shows, the footage clarity after colour editing is immaculate.

For the rest of the footage I used "Cinematic 2" and when reflecting felt certain parts of the video still needed further editing as it seemed to overly edited resorting to parts looking  too dark.

Rough Cut Feedback

In order to progress in editing our music video, we recieved feedback on our music video from our fellow peers. Yesterday as a class we got together and reviewed eachothers rough cuts. This constructive criticism allowed us to take on board what was and wasn't successful.The images below show the range of feedback we recieved.

Outtakes

Rough Cut

This video shows our rough cut for our music video, in which Jake merged all our exsisting footage together. However when reflecting on this we have yet to include additional footage of strobe lighting from the shoot. We also have yet to shoot more of the storyline and I have to research into colour gradience in order to apply this to our music video and edit the clarity of our music video.

Digipack Design Ideas

Using After Effects for projection

As me and Jake are in the process of constructing our music video, I have been using software such as after effects and Premier Pro to edit our footage for the projector shots. In order to create the Vintage effect, I had to go through a long process of different battles in order to create an effective outcome.

 

Projection Footage Un-edited

the video below shows the merging of both mine and Jakes footage for projection. This is before and major editing. This video simply shows colour adjustments and a 2x increase on the speed.

 

Projection Footage Edited

The second video shows the edited footage projecting. Although the projected material is edited, the footage as a collective is not. The two videos show the contrast and development in which After Affects was used to show the "before" and "after". To continue this process me and Jake must edit the final footage further.

Final Location Viewing

Before Shooting our live performance at; Littlebourne barn, both Jake and myself felt it was essential to visit beforehand and confirm it was the best suited location for our visit. These images show both the interor and exterior of our location. We were both very impressed with the location and by visiting we were able to plan what we brought more carefully. As there was already main lighting and spotlights within each bay of the barn this meant we did not need to hire spotlights ourself. Also the frequent plug sockets meant we had no worries about connectivity. Overal the authenticity of the barn provided the visual impact that we needed .

Call Sheet

When previously shadowing the director, the preperation before shooting was just as important as the filming. Before shooting our music video I think it is essential that I pre-plan as much as possible so that filming runs smoothly on the day. By looking at call sheet templates I am able to identify the type of plan me and Jake had to make and then I created a call sheet to suit us. I made an affective call sheet that would help me and Jake on the day.

What is the aim of a call sheet?

• How to get to and from the location
• What time and where to be
• Who's going to be there and how to contact them
• What preperation they will need in terms of clothing/equiptment 
  

How to get to and from the location.

What time and where to be.

Who’s going to be there and how to contact them.

What preparation they will need in terms of clothing, equipment, etc.

- See more at: http://www.starboardmedia.co.uk/call-sheet-templates/#sthash.Fhk9a7xR.dpuf

How to get to and from the location.

What time and where to be.

Who’s going to be there and how to contact them.

What preparation they will need in terms of clothing, equipment, etc.

- See more at: http://www.starboardmedia.co.uk/call-sheet-templates/#sthash.Fhk9a7xR.dpuf

How to get to and from the location.

What time and where to be.

Who’s going to be there and how to contact them.

What preparation they will need in terms of clothing, equipment, etc.

- See more at: http://www.starboardmedia.co.uk/call-sheet-templates/#sthash.Fhk9a7xR.dpuf