Lyrics are a vital element when referring to the Conventions of a Music video. They act as a script to support the outcome of the video. This song interested me to analyse the lyrics due to the double meanings and also an intelligent risk in which Lily Allen took when singing them. The overall context of the lyrics explores the idea of fame and supposed "success" and how an outsider can be naïve in thinking the life is perfect, Lily addresses the serious hidden issues in which are almost presented as a taboo so the younger society are unaware of the harsh reality around fame.
Supporting Andrew Goodwin's Theory- Lyrics establish general feeling, mood or sense of subject matter rather than offering a coherent meaning. Key lines may play a part in visual. But rarely will a music video simply be presented wholesale.
After reading Goodwin's theory on lyrics, I felt it was vital to link the lyric analysis to the video itself. This lead me to Steve Archers theory on how artists will act as part of the story as well as being a narrator. Lily Allen is a prime example of an artist doing this. In her video she is portrayed as over-joyed almost princess like girl oblivious to the reality of her surroundings and just embracing materialistic objects surrounding her. This oblivious attitude is used to amplify a contrast to the true meanings behind the lyrics but also support the sarcastic intentions.
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