Influences on "our" music style

A powerful factor in which encourages the success of a music video is the AUDIENCE. I feel that this has been forgetton when researching and learning how to understand how to create a successful music video. I wanted to understand how society have the power not only as an audience but as an influence. When trying to identify the target audience in more depth for our music video, I need to research what appeals to the youth at present. With Adults they are categorised by factors such as income whereas this cannot apply to the youth. in 2005 Channel 4 created a youth market categorising different notions of Tribes with information on hobbies, fashion and musical interest.

Uk Tribes is a website in which I have used before to understand my target audience in a more level of depth. Just like within the music industry there are sub genres in society there are sub categories for our target audience. It is essential that both me and Jake make sure our video adresses all the segments of the audience starting at ; "Alternative."

In order to access the statistical data I had to email channel 4 to explain why I needed access to the data.

After granting access, I then analysed the data provided and also observed the visual evidence given. The youtube video below helped me gain an insight into the visual appearance of our target audience.                     When analysing the information provided I came across the interests of Alternative tribes; "Alternative Tribes are passionate about music, sharing an appreciation for live music, independent record shops and grass roots talents – it’s all about authenticity and being ‘real’. Unusually, Tribe members will buy music to support the artists they love and a dedicated merchandise and gig goers. Rather than rebelling against specific objectives, the Alternative segment is motivated by a need to be themselves, nothing more, nothing less…" This has almost provided me with a briefing to what ourmusicvideo must entail in order to attract our audience.

The Sub-genres
Young Alts are just starting out are are voracious consumers of every source of Alt inspiration they can get their hands on, from Kerrang! to Neflix and Spotify… Icons: Jennifer Lawrence, Zane Lowe, Lauren Laverne, Nicolas Hoult, Lena Duham
Skaters are one of the few activity-based Tribes, enjoying their new cool status as Skater trends become embraced by the Urban, Leading Edge and Aspirant Tribes. Icons: Tony Hawk, Jerry Hsu, Chris “Ginger Ninja” Oliver, Daryl Dominguez, Shane O'Neill, Theotis Beasley.
Emos and Scene Kids are both motivated by US rock scene and Americana icons, yet differ in terms of their outlook. For Emos, it’s about expressing yourself through music, while Scene Kids are more preoccupied with having fun and boozing with mates.  Icons: Gerard Way, My Chemical Romance, Rites of Spring, Panic At The Disco, Fall Out Boy, Funeral For A Friend, Three Days Grace, Asking Alexandria, Pierce The Veil
Hardcores have a serious affinity with a screaming genre of punk and the straight edge scene – wearing their distinctive tribal tats and turn-up look with pride. Icons: Goodtime Boys, It Prevails, Black Flag, Madball, Agnostic Front, Terror, Black Flag, Rise Against, Minor Threat, While She Sleeps
Real Gamers are masters of the digital world, its languages and codes of conduct – don’t underestimate their influence! Icons: Shigeru Miyamoto, Richard Jacques, Charlie Brooker, Hideo Kojima
Nerds are having their day – the Internet gives them unparalleled access to pop culture and Nerd icons are taking over screens around the world. Icons: Michael Cera, Andrew Hussie, Charlie Brooker, IT Crowd, Lady Gaga

The information above is my research into what actually are the conventions of an "Alternative"Tribe. These sub-genres represent the different sectors in which make "Alternative." In order to identify what sub-genre our audience would mainly consist of, I further researched into the icons of each genre. This helped me come to the conclusion that Emos and scene Kids would be our main target audience due to their icons not only being heavily based around music, but the style of music in which we are creating a video to.