A type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs. This simple concept is heavily used as a main source of promotion. My study into Digipacks supports my study of music videos because both sources of promotion support eachother. Before researching and analysing exsisting digipacks, I wanted to observe the flat plan layout in order to understand the compact nature and also the amount of space I would have when creating my own.
Additional features of a digipak;
- Dvd
- Lyric book
- Artist photos or imagery
- Song listing
How does a digipack bennefit an Artist?
The front of a digipack almost acts as a controlled exposure to what the artist does and doesnt want to reveal about themselves. It is likely to embody a theme and a message about the artist and/or the content of the album. This also strongly supports brand image. The artist and the digipack work alongside eachother almost promoting each other in which obviously soley bennefits the artist. It could be argued that from an audience perspective purchasing an artists digipack establishes a loyalty to the Artist.
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